It’s a sad but true fact in the modeling and celebrity world that the photos they pose for in fashion magazines are photoshopped and airbrushed. In fact, news about magazines retouching celebrities and models to look thinner has been happening for so long that not many people are still surprised when they hear about magazines retouching photos to hide cellulite or lessen a woman’s curves.
But now a new form of photo manipulation has surfaced that's being used on thin models and it's leaving the public shocked.
The new type of airbrushing is being referred to as “Reverse Retouching” and it’s when magazine editors manipulate photos of models or celebrities who are thin to make them look fuller and healthier by adding curves.
Leah Hardy, a former editor at Cosmopolitan, was the woman behind this new reveal. She did so by writing a piece for The Telegraph that discussed a photo of Cameron Diaz. In the article, she went into depth about exactly how the image was manipulated, which included filling Diaz’s cheeks out, leveling her bust, adding to her stomach, widening her arms and shoulders, and erasing the outlines on her hips (as shown in the before-and-after photo below).
One of the several magazine editors who has admitted to using the reverse retouching technique is Alexandra Shulman, the editor of British Vogue, as she said, "I have found myself saying to the photographers, 'Can you not make them look too thin?'"
The creative director of Vogue, Robin Hard, also confessed to this new kind of photoshopping and explained the change that’s been happening in the industry. He said “I spent the first ten years of my career making girls look thinner -- and the last ten making them look larger,” Daily Mail shared.
To see another example of this “reverse retouching” in action, check out the image below that was used in the October 2012 issue of Numero and exposed in “The Daily What”.
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