Naked Juice has always advertised that they have nothing to hide--they provide "all natural" juices, made with "100% juice," with "no GMO" (no genetically modified organisms). Consumers will be surprised to find out that this is not the case.
In a lawsuit filed by Sara Sandys, Pepsi Co. lost a nine million dollar lawsuit due to false advertising on their Naked Juice labels.
Experts and lawyers agree that there are at least 11 different chemical additives in this “all natural, 100% juice” beverage--including the carcinogen formaldehyde.
Here is the truth about formaldehyde; according to the National Cancer Institute, it is named a known carcinogen (which means it can cause cancer) by the U.S. Environmental Protection Agency and the International Agency for Research on Cancer.
Formaldehyde is generally used in household items, like plywood, glues and adhesives, paper product coatings, and as a preservative in mortuaries and medical laboratories--and that is just one of the chemicals they have added in their “natural” beverage.
These are not trace chemicals, either. According to the Court House News‘ document of the case, “defendants inserted substantial amounts of these synthetic substances in its juices, not just trace amounts.”
While this is appalling, it is not these ingredients that they are being sued for. The argument is that by mislabeling their product, "consumers might be unwillingly consenting to consuming ingredients they are not being made aware of."
Even if you read the fine print on the label, one might easily interpret it to mean that these ingredients are found in nature and are therefore natural and safe. Because consumers do not have the ability or the resources to test the juice before consuming it, it is required that companies make it clear what is in the products.
In accordance with the lawsuit, anyone who has purchased Naked Juice between the dates of Sept. 27, 2007 and Aug. 19, 2013 is entitled to compensation. If you can provide proof of purchase, you can be awarded up to $75, and $45 with no proof of purchase. To file a claim, click here.
What do you think of this lawsuit? Will you stop drinking Naked Juice? Let us know in the comments!
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